BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW	94 154	-7.0%	2.6%	-0.1	24 092 018	-6.5%	3.0%	-0.1	-5.2%
MoM	412 232	-20.9%	2.7%	-0.1	112 037 618	-20.3%	3.4%	-0.1	-18.0%
YTD	1 285 326	-68.4%	2.8%	-3.3	343 628 874	-56.6%	3.4%	-2.5	-30.3%
MAT	7 068 670	-53.4%	3.8%	-2.8	1 571 384 984	-42.2%	3.9%	-2.2	-18.9%
DEXALGIN
WoW	17 595	-2.9%	0.4%	0	9 202 809	-3.6%	1.1%	0	-6.1%
MoM	60 185	-30.1%	0.3%	-0.1	33 026 896	-27.6%	1.1%	-0.3	-12.8%
YTD	205 535	-65.5%	0.4%	-0.4	110 056 765	-54.2%	1.2%	-1	-24.2%
MAT	1 196 090	-41.2%	0.5%	-0.2	556 370 979	-29.6%	1.4%	-0.6	-13.2%
ESPUMISAN (ADULTS)
WoW	61 990	-2.4%	40.6%	-0.2	38 222 597	-3.3%	49.8%	-0.5	-2.0%
MoM	202 093	-11.2%	38.5%	-1	128 123 690	-13.1%	48.2%	-2.3	-8.8%
YTD	639 177	-58.1%	39.6%	-20.6	406 800 074	-46.2%	49.6%	-16.6	-36.3%
MAT	3 397 867	-38.6%	47.7%	-15.8	1 859 816 149	-29.2%	54.3%	-14.4	-18.3%
ESPUMISAN BABY
WoW	22 548	-0.1%	29.6%	-0.1	17 173 010	-0.9%	45.7%	-0.4	0.4%
MoM	80 707	-9.9%	29.3%	-0.3	63 130 353	-9.6%	46.6%	-0.1	-8.9%
YTD	248 072	-43.8%	29.4%	-10.5	192 890 247	-27.4%	46.3%	-7.8	-23.8%
MAT	1 232 982	-26.5%	34.3%	-6.4	832 827 025	-16.2%	48.3%	-6.8	-12.9%
FASTUM
WoW	15 724	-0.4%	0.8%	0	9 533 547	0.5%	2.2%	0.1	-5.5%
MoM	53 314	-21.9%	0.8%	-0.1	32 316 268	-23.0%	2.2%	-0.4	-9.2%
YTD	175 159	-50.5%	0.9%	-0.6	106 637 096	-38.8%	2.3%	-0.7	-17.3%
MAT	862 224	-37.5%	0.9%	-0.5	478 794 791	-26.5%	2.3%	-0.7	-6.7%
IODOMARIN
WoW	86 850	2.3%	25.1%	1.5	15 919 849	1.5%	10.5%	0.7	-3.6%
MoM	263 479	2.2%	22.3%	1.5	49 430 699	3.6%	9.0%	1	-4.5%
YTD	806 250	-11.8%	22.3%	2.1	150 024 505	-14.7%	8.9%	0.3	-20.1%
MAT	3 185 574	-6.7%	21.1%	0	614 128 361	-4.5%	9.1%	-0.2	-6.8%
LIOTON
WoW	18 486	0.5%	1.7%	0.1	23 498 965	0.8%	4.1%	0.2	-5.6%
MoM	65 231	8.9%	1.8%	0.2	81 963 965	10.6%	4.7%	0.7	-5.6%
YTD	185 971	-54.8%	1.6%	-1	233 523 894	-41.4%	4.3%	-1.1	-26.7%
MAT	1 026 091	-41.7%	2.0%	-0.9	1 142 533 232	-25.3%	4.3%	-1.3	-16.0%
MEZYM
WoW	219 422	-7.3%	17.9%	-0.2	34 938 883	-7.6%	12.2%	-0.5	-6.3%
MoM	800 140	-20.3%	19.4%	-0.2	126 219 061	-19.0%	13.0%	-0.4	-19.5%
YTD	2 583 662	-60.2%	19.2%	-11.9	406 217 766	-58.7%	13.1%	-9.2	-35.5%
MAT	13 444 466	-40.4%	22.1%	-8	2 067 676 675	-36.1%	15.5%	-6.6	-18.7%
MIG 400
WoW	126 242	-5.3%	2.5%	0	15 232 519	-2.5%	1.8%	0	-6.1%
MoM	394 153	-20.0%	2.1%	-0.2	46 693 631	-25.9%	1.6%	-0.3	-12.8%
YTD	1 315 387	-48.0%	2.3%	-1	159 859 623	-45.4%	1.8%	-0.9	-24.2%
MAT	7 180 151	-32.2%	2.9%	-0.8	861 360 851	-28.2%	2.2%	-0.8	-13.2%
PROSTAMOL
WoW	22 332	-7.6%	12.5%	-0.6	32 961 299	-9.2%	13.5%	-1	-3.5%
MoM	80 544	-12.7%	12.9%	-0.9	122 384 313	-11.5%	14.6%	-1	-6.3%
YTD	252 439	-56.4%	13.2%	-9.5	379 985 641	-52.8%	14.8%	-9.4	-25.2%
MAT	1 219 655	-43.9%	15.5%	-8.6	1 739 337 383	-38.5%	16.6%	-9.2	-12.9%
RESPERO MYRTOL
WoW	23 743	0.9%	6.8%	0.2	12 983 217	-1.7%	7.5%	-0.1	-1.4%
MoM	94 189	-9.2%	7.0%	-0.2	54 780 622	-6.8%	8.4%	-0.1	-6.3%
YTD	279 289	-42.2%	7.0%	-3	159 360 069	-27.6%	8.2%	-1.6	-17.4%
MAT	1 097 879	-4.8%	7.4%	0.1	562 756 301	6.6%	8.0%	0.6	-5.9%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	1 285 326	-68.4%	2.8%	-3.3	343 628 874	-56.6%	3.4%	-2.5	-30.3%
DEXALGIN	205 535	-65.5%	0.4%	-0.4	110 056 765	-54.2%	1.2%	-1	-24.2%
ESPUMISAN (ADULTS)	639 177	-58.1%	39.6%	-20.6	406 800 074	-46.2%	49.6%	-16.6	-36.3%
ESPUMISAN BABY	248 072	-43.8%	29.4%	-10.5	192 890 247	-27.4%	46.3%	-7.8	-23.8%
FASTUM	175 159	-50.5%	0.9%	-0.6	106 637 096	-38.8%	2.3%	-0.7	-17.3%
IODOMARIN	806 250	-11.8%	22.3%	2.1	150 024 505	-14.7%	8.9%	0.3	-20.1%
LIOTON	185 971	-54.8%	1.6%	-1	233 523 894	-41.4%	4.3%	-1.1	-26.7%
MEZYM	2 583 662	-60.2%	19.2%	-11.9	406 217 766	-58.7%	13.1%	-9.2	-35.5%
MIG 400	1 315 387	-48.0%	2.3%	-1	159 859 623	-45.4%	1.8%	-0.9	-24.2%
PROSTAMOL	252 439	-56.4%	13.2%	-9.5	379 985 641	-52.8%	14.8%	-9.4	-25.2%
RESPERO MYRTOL	279 289	-42.2%	7.0%	-3	159 360 069	-27.6%	8.2%	-1.6	-17.4%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	7 068 670	-53.4%	3.8%	-2.8	1 571 384 984	-42.2%	3.9%	-2.2	-18.9%
DEXALGIN	1 196 090	-41.2%	0.5%	-0.2	556 370 979	-29.6%	1.4%	-0.6	-13.2%
ESPUMISAN (ADULTS)	3 397 867	-38.6%	47.7%	-15.8	1 859 816 149	-29.2%	54.3%	-14.4	-18.3%
ESPUMISAN BABY	1 232 982	-26.5%	34.3%	-6.4	832 827 025	-16.2%	48.3%	-6.8	-12.9%
FASTUM	862 224	-37.5%	0.9%	-0.5	478 794 791	-26.5%	2.3%	-0.7	-6.7%
IODOMARIN	3 185 574	-6.7%	21.1%	0	614 128 361	-4.5%	9.1%	-0.2	-6.8%
LIOTON	1 026 091	-41.7%	2.0%	-0.9	1 142 533 232	-25.3%	4.3%	-1.3	-16.0%
MEZYM	13 444 466	-40.4%	22.1%	-8	2 067 676 675	-36.1%	15.5%	-6.6	-18.7%
MIG 400	7 180 151	-32.2%	2.9%	-0.8	861 360 851	-28.2%	2.2%	-0.8	-13.2%
PROSTAMOL	1 219 655	-43.9%	15.5%	-8.6	1 739 337 383	-38.5%	16.6%	-9.2	-12.9%
RESPERO MYRTOL	1 097 879	-4.8%	7.4%	0.1	562 756 301	6.6%	8.0%	0.6	-5.9%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	94 154	-7.0%	2.6%	-0.1	24 092 018	-6.5%	3.0%	-0.1	-5.2%
DEXALGIN	17 595	-2.9%	0.4%	0	9 202 809	-3.6%	1.1%	0	-6.1%
ESPUMISAN (ADULTS)	61 990	-2.4%	40.6%	-0.2	38 222 597	-3.3%	49.8%	-0.5	-2.0%
ESPUMISAN BABY	22 548	-0.1%	29.6%	-0.1	17 173 010	-0.9%	45.7%	-0.4	0.4%
FASTUM	15 724	-0.4%	0.8%	0	9 533 547	0.5%	2.2%	0.1	-5.5%
IODOMARIN	86 850	2.3%	25.1%	1.5	15 919 849	1.5%	10.5%	0.7	-3.6%
LIOTON	18 486	0.5%	1.7%	0.1	23 498 965	0.8%	4.1%	0.2	-5.6%
MEZYM	219 422	-7.3%	17.9%	-0.2	34 938 883	-7.6%	12.2%	-0.5	-6.3%
MIG 400	126 242	-5.3%	2.5%	0	15 232 519	-2.5%	1.8%	0	-6.1%
PROSTAMOL	22 332	-7.6%	12.5%	-0.6	32 961 299	-9.2%	13.5%	-1	-3.5%
RESPERO MYRTOL	23 743	0.9%	6.8%	0.2	12 983 217	-1.7%	7.5%	-0.1	-1.4%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	412 232	-20.9%	2.7%	-0.1	112 037 618	-20.3%	3.4%	-0.1	-18.0%
DEXALGIN	60 185	-30.1%	0.3%	-0.1	33 026 896	-27.6%	1.1%	-0.3	-12.8%
ESPUMISAN (ADULTS)	202 093	-11.2%	38.5%	-1	128 123 690	-13.1%	48.2%	-2.3	-8.8%
ESPUMISAN BABY	80 707	-9.9%	29.3%	-0.3	63 130 353	-9.6%	46.6%	-0.1	-8.9%
FASTUM	53 314	-21.9%	0.8%	-0.1	32 316 268	-23.0%	2.2%	-0.4	-9.2%
IODOMARIN	263 479	2.2%	22.3%	1.5	49 430 699	3.6%	9.0%	1	-4.5%
LIOTON	65 231	8.9%	1.8%	0.2	81 963 965	10.6%	4.7%	0.7	-5.6%
MEZYM	800 140	-20.3%	19.4%	-0.2	126 219 061	-19.0%	13.0%	-0.4	-19.5%
MIG 400	394 153	-20.0%	2.1%	-0.2	46 693 631	-25.9%	1.6%	-0.3	-12.8%
PROSTAMOL	80 544	-12.7%	12.9%	-0.9	122 384 313	-11.5%	14.6%	-1	-6.3%
RESPERO MYRTOL	94 189	-9.2%	7.0%	-0.2	54 780 622	-6.8%	8.4%	-0.1	-6.3%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

ESPUMISAN (ADULTS)

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)

MS VALUE (weekly)

ESPUMISAN BABY

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)

MS VALUE (weekly)

FASTUM-GEL

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)

MS VALUE (weekly)

LIOTON 1000

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)

MS VALUE (weekly)

MEZYM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS 20000 IU #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS 10000 ED #20"

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)

MS VALUE (weekly)

DEXALGIN 25

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)

MS VALUE (weekly)

MIG 400

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)

MS VALUE (weekly)

PROSTAMOL

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)

MS VALUE (weekly)

IODOMARIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)

MS VALUE (weekly)

RESPERO MYRTOL

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)

MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца